It's taken almost 2 years, but big things are about to happen. Bringing a little VBL to corporate America. It's about time we considered how consumers perceive products on the shelf. Making the decision process easier, what a concept.
I came across this little gem of a sketch a while back, and I couldn't help but smile. For starters I think the tag line "The Walrus. It's like a vampire, but awesomeĒ is hilarious, but I think thereís more to it than just a catchy phrase.
I think this sketch can teach us a lot about branding, its simultaneously familiar, abstract, simple and memorable. Imagine this little guy plastered all over a hip new clothing line, or tucked away in the corner of some consumer electronics packaging. What makes this image so unique is that it can be perceived in a variety of ways depending on how itís presented. When presented in a pattern or blown up, it communicates ideas like fun, silly, and quirky. Conversely, if itís presented in isolation, it communicates a completely different message, like ingenuity or intelligence. Nevertheless, I believe at its core, the Walrus represents truth, power, longevity, and playfulness, which are core values every brand should strive for.
All in all, itís a great little sketch. It may not be perfect, but isnít that the point?
As a product designer, I think about branding quite a lot. One brand that I always seem to notice is Dyson. Itís funny, because I would never label myself as a Dyson fan. Nevertheless, I find their branding intriguing. Whether you like it or not the Dyson brand definitely speaks to everyone, and itís screaming ďlook at me, Iím differentĒ.
There are several aspects of the brand that I truly admire. 1) Sir James Dyson and the Dyson product line are one and the same. Sir Dyson has given his products his stubborn personality and perseverance. 2) The brand isnít about vacuum cleaners; itís about technology and superior quality. 3) Luxury. Luxury, Luxury.
I look forward to watching the Dyson brand mature over the next five years. Theyíve made some big moves leveraging their fan and motor technology to develop product line extensions like the new Dyson Air Multiplier. I can't wait to see what's next.
If you were asked to draw an object without seeing it or knowing what it was, where would you start? How would you proceed? How would you communicate the essence of the object? Volvo asked Ersef Armagan to answer all of these question. The following is a video that communicates the beauty of form, seen without sight.