Product - Brand Language Design /Flora /Kus-Kus /Probe Covers
Print - Islanders Business Club /AG Mailer
Web - JSAG. /Recession Room /Portfolio V.1
Sketch - Flora /Space Heater /IBC Logo /Fun
Me - About /Contact /Other
With a keen eye for innovative design and knowledge of effective brand communication, I design products and brands that make sense. I received a mechanical engineering degree from the university of virginia and a masterís degree in industrial design from north carolina state university. While studying at north carolina state, my research focused on creating business strategies to help integrate product design with brand identity. This research combined market research, brand management, and user experience, with new product development and design. I believe my ability to understand market demand and brand communication, allows me to design products and brands that are stylish, functional, and recognizable.
A successful design or product is something that meets user expectation: functionally, aesthetically, and emotionally, and something that must be seen, touched, and explored as an experience.